Skip to content
  • About
  • Services
    • Phone Interview
    • Initial Meeting
    • Invention Analysis
    • Plan of Action
    • Invention Design
    • 2D/3D Illustrations
    • Invention Engineering
    • Patent Protection
    • Market Research
    • Manufacturers Search
    • Invention Brochures
    • Licensing & Royalties
  • Submit
  • Benefits
  • Blog
  • Contact
Menu
  • About
  • Services
    • Phone Interview
    • Initial Meeting
    • Invention Analysis
    • Plan of Action
    • Invention Design
    • 2D/3D Illustrations
    • Invention Engineering
    • Patent Protection
    • Market Research
    • Manufacturers Search
    • Invention Brochures
    • Licensing & Royalties
  • Submit
  • Benefits
  • Blog
  • Contact

972-402-0000

Irving, Texas

  • About
  • Services
    • Phone Interview
    • Initial Meeting
    • Invention Analysis
    • Plan of Action
    • Invention Design
    • 2D/3D Illustrations
    • Invention Engineering
    • Patent Protection
    • Market Research
    • Manufacturers Search
    • Invention Brochures
    • Licensing & Royalties
  • Submit
  • Benefits
  • Blog
  • Contact
Menu
  • About
  • Services
    • Phone Interview
    • Initial Meeting
    • Invention Analysis
    • Plan of Action
    • Invention Design
    • 2D/3D Illustrations
    • Invention Engineering
    • Patent Protection
    • Market Research
    • Manufacturers Search
    • Invention Brochures
    • Licensing & Royalties
  • Submit
  • Benefits
  • Blog
  • Contact
Free Invention Analysis

Nike Competitor Aims to Boost Revenues With New Patent

  • November 25, 2015

POINT 3, a sports apparel company headquartered in Atlanta, Georgia, hopes to take on the big players, like Nike, Adidas and Under Armour, by raising revenue to manufacture its recently patented athletic gear invention.

According to a patent search, the United States Patent and Trademark Office (USPTO) awarded POINT 3 a patent in July 2014 for its DRYV moisture control technology. Now, the company is using that patent to raise capital to expand its line of products featuring the technology beyond its current basketball apparel. In doing so, the company hopes to take a share of the athletic apparel business away from its major competitors.

The company is seeking Series A-1 capital in the seven-figure range. Since 2010, POINT 3 has raised about $5 million. The company has experienced triple-digit percentage growth in three consecutive years, mainly through direct-to-consumer avenues.

According to Michael Luscher, who founded POINT 3 in 2010 and currently serves as its CEO, the patent application was put through a rigorous examination by the USPTO that lasted more than three years. The USPTO had to examine a number of previous patents carefully to ensure the technology was a unique advancement over them.

The abstract of the patent application describes the invention as a “moisture control garment formed of a material that has moisture wicking (hydrophobic) properties joined to another material that has moisture absorbing (hydrophilic) properties.”

In being granted the patent, POINT 3 becomes the only company that can legally make performance athletic gear with a towel-like fabric integrated within it. Luscher calls the invention a “game changer” in the athletic apparel industry.

The DRYV moisture control technology is designed for athletes whose performance is hindered by sweat, such as in basketball where sweaty hands lead to turnovers. The DRYV technology is incorporated into panels on tops, shorts and shooting sleeves, allowing athletes to dry their hands, face and other body parts directly on their athletic apparel.

A patent search comparison between moisture wicking performance fabrics being worn by many athletes today and POINT 3’s technology shows that moisture wicking material is designed to repel moisture from the areas of the body it covers. DRYV moisture control technology, on the other hand, provides a moisture absorbing area on a moisture wicking garment so extremities not covered by the apparel can be wiped dry when they become sweaty.

The invention has been tested by numerous basketball players to validate its performance. Currently, the moisture control technology is featured in POINT 3’s line of athletic tops, shorts and accessories.

Others sports where the company sees the technology being beneficial are tennis, baseball and golf. The goal is to keep athletes dry so they can remain focused on the performance of their game without worrying about beads of sweat getting in the way.

Luscher said the influx of new capital would enable POINT 3 to expand the DRYV brand, including adding operations, marketing and product design/development teams, as well as develop marketing materials, a dedicated website and guidelines for use of the brand.

In addition to raising capital, the company plans to increase profits through licensing agreements with manufacturers and apparel companies in unrelated industries who want to incorporate the technology into their products.

  • Patents, Tech, USPTO
Inventions
Tech

Latest Posts

This device tells you when the stove’s been left on
This device tells you when the stove’s been left on
Are you the type of person who needs to check that the stove is off five times before leaving the ...
WeMo is a smart plug that allows you to control appliances remotely
WeMo is a smart plug that allows you to control appliances remotely
Have you ever left the iron on, only to remember hours later while you're sitting at your desk at work? ...
The pocket-sized Nix Sensor digitizes colors on demand
The pocket-sized Nix Sensor digitizes colors on demand
Assuming that you're in fact not some sort of color wizard, The Nix Mini Color Sensor could be an awesome ...
Sit back, relax, and let this electric bike go 236 miles on one charge
Sit back, relax, and let this electric bike go 236 miles on one charge
E-bike technology isn't exactly new — we've seen multiple scattered across the Internet for a few years now, all claiming ...
Think you can invent a personal jetpack? Boeing could give you $2 million for it
Think you can invent a personal jetpack? Boeing could give you $2 million for it
Boeing really wants to make personal jetpacks a thing, and they’re asking for your help. Boeing is sponsoring the GoFly ...
Keep your phone propped up with this easy and adaptable mount
Keep your phone propped up with this easy and adaptable mount
Mounting your phone to your car? Puh-leeze. Welcome to the year 2017, where you can attach your iPhone, Android, or even your Blackberry ...
Previous
Next
View all Posts

What's on Your Mind?

Submit your Idea for your Free
Patent Search Now.

FREE PATENT SEARCH
  • 972.402.0000
  • [email protected]

What's on Your Mind?

Submit your Idea for your Free
Patent Search Now.

FREE PATENT SEARCH
  • 972.402.0000
  • [email protected]

Give Us a Call

972.402.0000

Evaluate

  • Phone Interview
  • Initial Meeting
  • Invention Analysis
  • Plan of Action

Develop

  • Invention Design
  • 2D/3D Illustrations
  • Invention Engineering
  • Patent Protection

Launch

  • Market Research
  • Manufacturers Search
  • Invention Brochures
  • Licensing & Royalties

Address

6565 N.MacArthur Blvd, Irving, Texas 75039

Phone

972.402.0000

800.962.3032

972.402.0095

Email

[email protected]

Evaluate

  • Phone Interview
  • Office Meeting
  • Invention Analysis
  • Plan of Action

Develop

  • Invention Design
  • 2D/3D Illustrations
  • Invention Engineering
  • Patent Protection

Launch

  • Market Research
  • Manufacturers Search
  • Invention Brochures
  • Licensing & Royalties

Follow Us

Facebook-f Instagram Linkedin-in Pinterest-p Twitter
© 2022, Lonestar Patent Services, Inc.

Privacy Policy | Terms of Use

Free Invention Analysis

×

Non-Disclosure Agreement (NDA)

This agreement keeps your idea safe between you and Lonestar Patent Services.

I understand that the product idea information I submit cannot be used, disclosed or sold without my express written permission. I also understand that all Lonestar Patent Services employees are required to sign an ethics and confidentiality agreement for my protection. I believe that I am the original inventor of the idea described herein. I authorize Lonestar Patent Services to review my idea and contact me in 3 to 5 business days with the results. I acknowledge that Lonestar Patent Services monitors and records telephone calls for quality assurance. I understand that Lonestar Patent Services does not promise any financial gain from the development of any new product idea.

By clicking the “submit” button below as my electronic signature, I expressly consent to being contacted about Lonestar Patent Services by phone call, auto-dialed phone call including prerecorded voice messages, text messages or email at any number or email address I provide. I understand that my consent is not a requirement for purchase of services.

Fee based service.